Like most people, I feel we’re living in the most over saturated environments (home, work, TV, magazines, movies, radio, roadside and fashion). One of the areas where American’s have gone to escape has been the TV but with the invent of the DVR we’ve all been able to knock out one of the major annoyances of TV (besides the TERRIBLE programing), the commercials. I don’t even watch TV live any more if at all, so I just record the shows of interest and pass through the commercials or delete the whole show if it’s crap.
With one of the only reality shows I’ve watched, Top Chef, the product placement every week within the show is out of control. Still and hold shots on product, announcements of product focus and even forcing the cheftestants to cook with specific products (Uncle Bens give me a fucking break).
TBS has just introduced what I had suspected would happen but worse… commercials DURING the show – Here’s and example where they actually have the character “walk” on to the screen and pause the show to pitch their product. It’s directly focused to get eyeballs on the DVR crowd and it does not make me happy.
For the first time, I’ve made a complaint to a cable network but in reality, they won’t do anything, so I’ll have to just stop watching TBS. Their loss. Check out the commercial break here: