The creator of the best fast food breakfast sandwich has passed: Herb Peterson, the inventor of the Egg McMuffin had passed away at the age of 89. Herb’s invention actually paved the way for McDonald’s to introduce breakfast to McDonald’s restaurants – previously only lunch & dinner were served.
Herb actually began his career with McDonald’s Corp. as vice president of the company’s advertising firm, D’Arcy Advertising. He even wrote McDonald’s first national advertising slogan, “Where Quality Starts Fresh Every Day.” Peterson then became a franchise owner of six McDonald’s restaurants in Santa Barbara and Goleta, California. As a fellow lover of eggs Benedict, the idea of a quick and easy to make replication this was the perfect introduction to the breakfast market, which as of now accounts for 30% of McDonald’s revenue (the breakfast menu).
Head out to your local McyD’s for a sandwich in his honor.