Tipping Point

Malcolm Gladwell - The Tipping PointI’ve had more time for personal projects lately and got around to completing “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell.

I was introduced to the book a few years ago by my corporate CEO as a tool to help turn around the failing culture at the company. From the outside the company is taking an upturn now, but that wasn’t because of the book… they just got their head out of their assess…

The book, a best seller for over three years now is actually good. Malcolm is a New Yorker Magazine journalist who has the fortunate ability to interpret research findings and sociology theories, in order to apply them effectively to business and organizational problems and generate value out of what he finds.

The phrase tipping point is a term that refers to that dramatic moment when something unique becomes common. As best described in Gladwell’s book, “The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to understand the emergence of fashion trends, the ebb and flow of crime waves, or, for that matter, the transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth, or any number of other mysterious changes that mark everyday life it to think of them as epidemics. Ideas and products and messages and behaviours spread just like the viruses do.”

If you get an opportunity take a day or two and read through it for some entertaining perspective at how events culminate into trends or epidemics.

The “bible” of Scientology is a dull read

L. Ron Hubbard’s “Dianetics” is a fantastically dull, terribly written, crackpot rant — it’s also the founding text of Scientology. So, what does it actually say? (The majority of this post was taken from Salon.com post by Laura Miller – link here)

“In a way, it’s impressive. Hubbard not only managed to get one of these books published, it actually became a bestseller and the founding text for Scientology. It’s not your garden-variety crank who can take a crackpot rant, turn it into a creepy gazillion-dollar church with the scariest lawyers around, and set himself up as the “Commodore” of a small fleet of ships, waited on hand and foot by teenage girls in white hot pants. But, I digress…”

From Tom Cruise: In Scientology, there is a test for sanity and comparative sanity which is so simple that anyone can apply it. What is the “communication lag of the individual? “Lag” means an interval between events. When asked a question, how long does it take him to answer? When a remark is addressed to him, how long does it take for him to register and return? The elapsed time is what is called the communication lag. The fast answer tells of the fast mind and the sane mind, providing the answer is a sequitur = something following logically; the slow answer tells of less ability and sanity. Marital partners who have the same communication lag will get along; where one partner is fast and one is slow, the situation will become unbearable to the fast partner and miserable to the slow one. Further, Scientology when applied will be more swiftly active in the case of the fast partner and so the imparity under processing will grow beyond either’s ability to cope with the matter.

More here