Stop making cents

When you walk into the long narrow hallway of my NY shoebox apartment, I have set up a large rack for all my shoes (I might have more pairs than E), a large vase for all my umbrellas I haven’t lost, a few softball bats, a coat rack which acts as storage in the summer, also a small shelve for my sunglasses, mirror, flowers, and a very old Japanese bowl my Uncle brought back before the 2nd world war. In that bowl holds my keys and the left over change of the day, collected and sifted later for laundry quarters.

That bowl needs a consistent turn over every four weeks, not because I’m a heavy cash users but the over abundance of the useless copper coins that fill it to the rim each month. I, like most people leave my left over copper in convenience store “take-a-penny-drop-a-penny” bins and praise those clerks that have them available when I don’t have a few extra pennies.

Increasingly there’s a push to eliminate the penny in today’s commerce. We manufacture them at a loss and according to the Washington Post, they’re a cost center for business and no longer a way to round up the revenue with a few cents:

Quote from the Washington post:

In this great country, not even the most obscure subject escapes scrutiny, so I am able to report that the National Association of Convenience Stores and the Walgreens drugstore chain have estimated that handling pennies adds 2 to 2.5 seconds per cash transaction. Assume that the average citizen makes one such transaction every day, and so wastes (to be conservative) 730 seconds a year. The median worker earns just over $36,000 a year, or about 0.5 cents per second, so futzing with pennies costs him $3.65 annually.

From Hey Norton blog:
The anti-penny contingent has been unsuccessful to date, largely due to the strong opposition of the Zinc lobby (really). Perhaps the specter of recession and the pragmatic support of the Treasury secretary will give the de-coining effort new mettle.

I’d go on to make my case but this post isn’t worth the pennies of advertizing I won’t even make for viewing this… Feel free to read on though.

NY’s latest Enemy: Fat juice

fat juice“Are you pouring on the pounds?” asks the ad, which urges viewers to consider water, seltzer or low-fat milk instead, and warns: “Don’t drink yourself fat.” That’s right folks. Soda, juice drinks and anything that contains sugar are the new enemies of the state. Well not NY State as they just canceled a proposed tax on these drinks but that doesn’t mean Bloomberg and the City of New York can’t do something about the growing fat problem here.

According to the Times, the city is spending $277,000 on a new ad campaign to educate the public on links between high-calorie beverages and your growing waist line. 1,500 subway cars will run for three months which targets those that walk to work… wait… Wouldn’t billboards at the bridges and tunnels for those fat ass commuters be better “targets”?

Of course the ABA objects as Kevin Keane states “The ad campaign is over the top and unfortunately is going to undermine meaningful efforts to educate people about how to maintain a healthy weight by balancing calories consumed from all foods and beverages with calories burned through exercise.”

fatNot a surprise anything that limits the sale of your product is detrimental but this is like a tobacco lobbyist stating that a health dose of pipe smoke and snuff is a good balance between cigarettes.

Personally I think adding a tax to sugar drinks is attacking the problem at the symptom not the solution. The problem in this country is the over subsidization of corn which contributes to an abundance of product that gets converted to corn syrup. This creates a huge surplus of cheap sugar substitutes that go into our cheap processed foods. I urge everyone to rent/download and watch King Corn to get a broader picture of the industry and how Federal subsidies of certain industries are what’s driving the market for cheap, unhealthy products in this country. We should be subsidizing organic, healthy and sustainable farming efforts, not destructive ones.

BTW I still love Tree Top juice, its what Grandma gave me and I’ll continue to suck it down in between Brita filtered water and Soda Xi Muis at home.

Twittering stems from a lack of identity and narcissism!

twitter-crapI joined Twitter a few months back, but even I haven’t found the exact value in it. I’ve discovered the virtues of the desktop application from TweetDeck which allows me to aggregate a few IDs (personal and professional) and messages all in one panel, which is a time saver. I’ve also found the integration of Twitter with Facebook a time saver so I can post status and tweets as if they are the same to different pools of friends/subscribers.

This union of twitter and facebook, however, has forced me to be a lot more conscious of what I Tweet because I have co-workers, friends and family all together following the same stream of thoughts I post. Even more, I continue to remind myself, anything that goes public now becomes record and future employers, friends and family will or could read what I write. So I’ve started to re-evaluate my Internet “profile” and begin to market it to my advantage. Or so I hope.

Within Twitter though I follow more than just professionals and friends. I connect with the occasional celebrity (Shaq, Russell Simmons), but I’m also tied into many local tweeters for info on broadway shows, local restaurants, sports, writers, free concerts, bars, politics and of course news. I’ve also found quite a few job posting tweeters which have been helpful exploring the market. Where I see much of the value for Twitter for business though, until it’s swamped by spammers, is in the real-time search of updates which would allow people to get up to the minute news, deals and updates on the subjects that matter most to them. I’ve already found value in Jet Blue‘s weekly Tweet specials.

If you don’t join, know that you’re not alone. There are at least 100 more things more popular than twitter including Google Mail, AOL IM, Ross Perot (really? he’s 45 on this list?), WordPress, BBC.com, and Fanta. There’s still a stigma around the service that it’s just a bunch of adults acting like kids posting nonsense to “feel live”.

For Alain de Botton, author of Status Anxiety and the forthcoming The Pleasures and Sorrows of Work, Twitter represents “a way of making sure you are permanently connected to somebody and somebody is permanently connected to you, proving that you are alive. It’s like when a parent goes into a child’s room to check the child is still breathing. It is a giant baby monitor.”

We are all now part of a reality-world, me-too, wanna be superstar society but people! Do you really need to push this crap on everyone? There’s some real numbers to back this unfortunate trend, that 40% of Tweets Are Pointless Babble but this number is a little misleading because this accounts for original tweets, not people re-tweeting (or reposting someone else’s tweet), so this number is actually much higher. I have certainly unfollowed people for too much crap and it will continue until people learn what their audience really wants.

With the social media meltdown earlier this month, it’s obvious that for the online community, Facebook and Twitter have become just as ingrained into the users daily connected lives as email, IM and the iPhone have become. As businesses find ways to make money off social services, these services will become increasingly susceptible to more DOS attacks and both internal and public facing hacks.

For those that do decided to jump on the trend, make sure you use it constructively. I’d recommend a few articles on How to use Twitter and learn from journalists on best use.

I admit, I’ve picked up my blackberry and typed in some nonsensical tweets, but I’m progressing as my audience expands and look to use the service to further either the most entertaining comments, useful items, inspiring quotes, or useful notes to further my business partners and customers. However, if Twitter goes down, life goes on… Pick up the phone and call someone or better yet, get out of the house and meet someone. My primary concern is the value of personal, face-to-face correspondence is getting lost in all this online and social “technology”.